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Bandai Namco Releases Toy Sales Data for First Half of Year

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Bandai Namco Releases Toy Sales Data for First Half of Year

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Kamen Rider continues to perform, Ultraman grows and Super Sentai posts low numbers yet again according to Bandai Namco’s report.


Super Sentai earned 3.0 billion yen during the first half of the 2019 financial year associated with the Kaitou Sentai Lupinranger vs Keisatsu Sentai Patranger toy line. The earnings show a slight improvement over the first quarter’s historically low earnings. Bandai Namco is still projecting 10.5 billion yen earned by the end of the year. Should current trends hold, it is likely the toy line will post Sentai’s lowest ever returns.

The first half of the financial year earned the Kamen Rider brand 10.9 billion yen. This first half covers two-quarters of Kamen Rider Build‘s run. Bandai Namco is projecting earnings of 22.5 billion yen for the year, showing a slight decrease from year-on-year earnings.

The Ultraman series brought in 2.2 billion yen during the first half of the year. 1.2 billion was earned during the first quarter. Ultraman R/B, the currently airing Ultraman series, did not begin until July, a few weeks after the end of the second quarter. Bandai Namco is projecting final year earnings of 5.5 billion yen, showing an improvement from last year’s 4.3 billion yen associated with Ultraman Geed‘s broadcast.

Source: Bandai Namco financial statements


One of the founding members of The Tokusatsu Network. Jorge serves as an editor, writer, and regular podcast panelist.

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