FIELDS, Tsuburaya’s parent company, has released details regarding the production studio’s financial performance.
The company released information regarding Tsuburaya Production’s overall performance over the last four years.
Tsuburaya Productions have shown an operating income growth of 160 million yen to 530 million yen from 2012 to 2016, coinciding with the yearly debuts of new short form and more traditional Ultraman programs.
According to information from FIELDS, high production costs from 1996 onward slowed the development of Ultraman TV series. In 2010, production on new TV shows and accelerated expansion into mainland Asia began.
In 2013, a national marketing blitz began with the development of new advertising, social games, as well as traditional games such as pachinko machines.
2016 began the multi-character overseas expansion for the Ultraman brand. It was also stated that due to Japan’s lowering population, expected to shrink from 120 million to 90 million by 2050, plans are in place to generate a more global reach, exporting brands and characters to North and South America as well as the rest of Asia and Europe.