Bandai Namco holdings have made public a press release covering the 2015 fiscal year running from April 2013 to March 2014.
Financial Earnings by Franchise – Kamen Rider, Super Sentai and Ultraman
These numbers represent Sentai’s earnings in the area designated as Toys and Hobby Business, relating overall to the toy line and not the myriad of branded items. Following up on Zyuden Sentai Kyoryuger, the most successful Sentai toy line since 2001’s Gaoranger, Ressha Sentai ToQger‘s line showed a small drop. The first half of the year is bringing in 7.0 billion yen for the brand, this is a decrease from Kyoryuger’s 8.5 billion yen in its first half. Overall, the line is expected to gross 12.0 billion yen by year’s end. These numbers would put Toqger’s line above popular shows like Shinkenger but below Gokaiger.
Factoring in the entirety of the brand, including earnings generated from Saban’s Power Rangers Megaforce and Super Megaforce lines, the combined Sentai/Power Rangers brand rose to 26.1 billion yen from last year’s 25.3 billion yen.
Kamen Rider will post a leap in sales from Kamen Rider Wizard to Kamen Rider Gaim should these projected numbers hold out. Within the second half of the 2014 fiscal year, Kamen Rider Gaim’s toy line generated 16 billion of the year’s 22.3 billion yen earnings. Should the projections for 7.0 billion yen earned by the brand in Toys and Hobby Business during the first half of the fiscal year hold true, Kamen Rider Gaim’s toy line will show an overall earning of 23.0 billion yen, increased from Kamen Rider Wizard’s 19.2 billion yen. The fiscal year as a whole in this area is expected to see sales of 20.0 billion yen.
The Kamen Rider brand as a whole, including items not factored into the Toys and Hobby Business numbers such as DVDs and other branded items, continues to be strong for BandaiNamco with earnings of 26.6 billion yen. Currently, Kamen Rider is the company’s second most successful brand, behind only the Mobile Suit Gundam brand. While Kamen Rider typically posts stronger toy sales than Gundam, that franchise also benefits from a larger adult fanbase that indulges in DVDs and other premium items. Thanks in large part to the Gundam Build Fighters anime, the brand was the overall top selling one as a whole and in the Toys and Hobby Business area for the first time in over five years, with Kamen Rider usually being the top selling toy line.
Thanks in large part to the Ultraman Ginga toy line, which includes the Spark Dolls as well as cross functionality with the ULTRA EG line, the venerable brand is expected to see its most successful year in recent history. Ultraman Ginga helped bring the brand to 3.2 billion yen over the last fiscal year. And the second season, Ultraman Ginga S, is expected to continue the trend, pushing the brand to an expected 4.0 billion yen by fiscal year’s end. While these numbers are much smaller when compared to Kamen Rider and Super Sentai, Tsuburaya, Ultraman’s parent company, has been through a tumultuous couple of years. With various sales to larger organizations, Tsuburaya’s financial state was in dire need of help but the company recently announced they were finally able to pull themselves out of insolvency.