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Mother of Ultra Turns Fashionista for AMU Plaza Revival Campaign

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Mother of Ultra Turns Fashionista for AMU Plaza Revival Campaign

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ultra-mother

AMU Plaza, a chain of malls in Japan, is undergoing a renewal, or remodeling, of all its 97 locations across the country. According to their official website, what better way to illustrate the scale of this undertaking than utilize the world’s largest model, the Mother of Ultra.


The video posted on AMU’s YouTube channel, as seen below, shows off the Mother of Ultra dressed in a chic yellow double-breasted trench coat and over-the-knee heeled maroon boots, all of which match perfectly with her eyes and red coloring. She walks across the town, literally, like she’s cat-walking down a runway showing off her flare of fashion.

As translated from their official page:

“AMU is renewing all its 97 locations, the largest in our history.
Intending to illustrate the scale of this renewal, we have called the Mother of Ultra, the largest model in history, as our image character.
Ultra Mother’s traits of strength and gentleness mirror those of Hakata women.
She has obtained the latest fashion items in AMU.
That stylish, beautiful image is “sharetonshwat!

The catchphrase “sharetonshuwat,” as exclaimed at the end of the YouTube video, is a portmanteau, or combination of, the words  “しゃれとんしゃあ” (Sharetonshaa), the Hakata dialect for “It’s fashionable” and the traditional Ultraman catphrase, “Shwatch!”

Their official website also shows off three other Ultra Monsters in ultra-chic clothing pieces, all available for purchase at stores in the AMU Plaza locations. The official grand re-opening and reveal of the AMU Plaza renewals will be on March 1, 2014.

Source: AMU Plaza Official Campaign Page, AMU Plaza Hakata, via CS Toys International Twitter

All English translations are accredited to The Tokusatsu Network staff members. Please do not repost without crediting and directly linking back to the original Tokusatsu Network article.


Library paraprofessional, co-host of the Comfort Society podcast, and Founder and Editor-in-Chief of The Tokusatsu Network from 2014 to 2018.

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