Power Rangers Acquired By Hasbro
Hasbro acquires Power Rangers from Saban Brands.
Effective this morning, Hasbro, Inc. has acquired the complete rights to Power Rangers among other properties from Saban Properties LLC for $522 million. Haim Saban will still remain in an advisory role with Hasbro. This move means that Hasbro has full rights to any Power Rangers property past, present or future outright in all areas including toys, games, or entertainment. This deal comes after the $22.25 million agreement made in February for Hasbro to take on the toy license rights from Bandai.
“Power Rangers is an iconic brand built on a heritage of great storytelling and merchandising with tremendous upside potential when fully executed across Hasbro’s Brand Blueprint,” said Brian Goldner, Hasbro’s chairman and chief executive officer. “Shortly after entering into our licensing arrangement, it became clear that now was the time to begin investing in unlocking Power Rangers’ full potential. We see significant opportunity for Power Rangers across our entire Brand Blueprint, including toys and games, consumer products, digital gaming and entertainment, as well as geographically throughout our global retail footprint. We couldn’t be more pleased that Haim Saban will continue in a consulting role to further guide our development of this valuable property for the next generation of Power Rangers fans.” – Brian Goldner, Hasbro CEO
Created by Haim Saban and launched in 1993, Mighty Morphin Power Rangers quickly became a pop culture phenomenon. Today, Power Rangers is one of the longest-running kids’ live-action series in television history with nearly 900 episodes produced to date. The TV series, currently in its 25th season with Power Rangers Super Ninja Steel, and feature films, including 2017’s movie with Lionsgate, follows the adventures of a group of ordinary teens who morph into superheroes and save the world from evil. Saban’s Power Rangers currently airs in 150 markets around the world and is translated into numerous languages.
The first wave of Power Rangers products produced by Hasbro will be available starting in Spring 2019.
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