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Hasbro Obtains Toy License for Power Rangers

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Hasbro Obtains Toy License for Power Rangers

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American multinational toy and board game company obtains toy license for Power Rangers after Saban Brands mutual split with Bandai America.


It has been announced today that American multinational toy and board game company and the largest toy maker in the world, Hasbro, has obtained the toy license rights for Power Rangers after Saban Brands mutually split with Bandai America.

Hasbro CEO Brian Goldner was cited saying:

“We’re particularly excited to partner together to help reignite and drive this brand for the next 25 years and more. It’s a partnership that is very collaborative and feels very good to us to be in business with Saban and to help power Power Rangers.”

Additionally, he commented:

We’re particularly excited to introduce the brand to the youngest Power Rangers fans, but we’ve also talked for many years about the growth and development of the fan economy. We do believe that [older] fans today have more interest in, and more access to, fan-oriented products. The online retailing world allows us to retail products at higher price points, along with conventions, to move product that are aimed at older fans. You can only imagine with the amazing creativity of the Power Rangers show, as well as Haim’s own creativity, that this allows for some very exciting things as we move forward. I think there’s a lot of love for the classic characters. I was around in the first years when Haim and Saban decided to renew the concept every year, and we could see how it renewed interest every year. It allowed the creative to change and the brand to evolve. We want to continue to evolve and reinvent. We’re very dedicated to continuing to evolve and rededicate the brand every year.

Moreover, Saban Entertainments founder Haim Saban also spoke to The Hollywood Reporter, reportedly saying:

Our friendship started, as a matter of fact, when Brian left the advertising agency he worked at and moved to Bandai, which had the license at the time. Since then, we’ve been in touch on and off, on different subject matters. From time to time, Brian would say to me, ‘So when are you coming to Hasbro?’ This is just the culmination of events that have been happening for some time. We’re just beyond thrilled.

Hasbro is the current toy licensor of such properties as Star Wars, Transformers, and My Little Pony. This agreement comes in effect in Spring 2019.

Source: Power Rangers Now, Hollywood Reporter

A long time fan of Tokusatsu series. My favorites are Kamen Rider, Super Sentai, GARO, Godzilla, and Ultraman.

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