Hasbro Announces Power Rangers Licensing Agreement With Playmates Toys

Hasbro, owner of the rights to the Power Rangers franchise, has announced a global licensing agreement with Playmates Toys to produce and distribute Power Rangers merchandise.

On April 22, 2024, Hasbro announced that they have entered a global licensing agreement with Playmates Toys. As part of the agreement, Playmates holds licensing rights to produce and distribute Power Rangers merchandise, including action figures and roleplay toys. The deal entails global distribution rights in all regions excluding Asia. Casey Collins, President of Licensed Consumer Products at Hasbro, stated:

“While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless!”

Tokusatsu fans may know Playmates Toys from their toys for Godzilla x Kong: The New Empire. Hasbro will retain all entertainment rights to the franchise following the licensing agreement. The agreement will take effect in 2025.

Source: Hasbro