The Kamen Rider Ex-Aid DX Gamer Driver will be awarded the Hit Sales Award at the tenth annual Japan Toy Grand Prize.
Bandai’s Kamen Rider Ex-Aid Transformation Belt DX Gamer Driver was chosen for the “Hit Sales Award”. This award is given to toys that led in domestic sales during the Japanese fiscal year. The Kamen Rider DX Transformation Belts have won this award consecutively from 2011 to 2013 with the Fourze Driver, WizarDriver, and Sengoku Driver, then losing the award in 2014 to Yokai Watch‘s DX Yokai Watch Zero Type. Kamen Rider once again won the award in 2015 with the DX Ghost Driver.
The Japan Toy Grand Prize began in 2008 by the Japan Toy Association to award the top toys in Japan and promote the revitalization of the toy industry. Japan Toy Grand Prize 2017 will award the most popular toys among consumers for 2016. The award ceremony for this event was held at the Tokyo International Forum in Chiyoda Ward, Tokyo on May 30th.
This year 335 entries from 42 companies were submitted, with Takara Tomy’s Beyblade Burst winning the boys’ toy category, Agatsuma’s Love Ami Bonbon Maker winning for the girls toy category, and Bandai’s FORMANIA EX Nu Gundam winning for the “High target” category for adults.
The winners will be exhibited at Tokyo Toy Show 2017 held at Tokyo Big Sight in Koto Ward, Tokyo from June 1-4.